The Human Capital aspect of growing your business will determine your success or failure.

Welcome to the Franchise Navigator.

INTRODUCTION

Many years ago we discovered that many franchise organizations had a pretty good idea who their customers were; a good idea where their locations should go, but no clear understanding as to their ideal franchisee profile.

That is what we do! The Franchise Navigator will identify and quantify the characteristics of who the High, Mid and Poor performing franchisees are within any given franchise system. Once that is accomplished and we know the High Performer profile  we will create strategies and tools to attract more people who resemble the profile.

There are 5 SIMPLE STEPS to the Franchise Navigator process. Please click on HOW IT WORKS to see each step. While most of the steps are sequential it is possible that some may be done concurrently with others. What is important is that the initial step (Benchmarking) is done first so that all activities, from that point forward, are done with a specific target profile in mind.

Franchising is all about people doing business with people. It doesn't matter who developed your operations manuals or your legal documents.

What is absolutely critical to the success of your franchise program is the quality of your recruitment program and the franchisees you bring into your system.

HOW IT IS USED BY FRANCHISORS

Most of our clients use the Franchise Navigator in the initial steps in their franchise sales process so they can immediately qualify a candidate. This will ensure the franchise sales staff does not waste valuable time with someone who does not fit your profile.

NEW DEFINITION OF A QUALIFIED LEAD

As a result of the Franchise Navigator we have now redefined the definition of a qualified lead. We believe there are four critical elements:

We invite you to learn more about how the Franchise Navigator is changing the way franchisors recruit more people who resemble their high performing franchise owners.